Illustrated Packaging

Samara Andrews

Illustrated packaging is a great way of giving products an added sense of value. For example these packets illustrated by Samara Andrews with texture and healthy colour pallettes, give a home grown 'Touch of Love' feel to the product. This attention to packaging in turn makes the product seem like its worth more and better for you.

Burnt Sugar Packaging - D.Studio

''We then commissioned five illustrators to ‘doodle’ all over the packs so each product had its own individual personality. Not a single font was used on any of the packs – every element was meticulously hand-rendered, including the back of pack statutory information, right down to the recycle logo and ‘e’ sign.''
(Source: http://lovelypackage.com/burnt-sugar/)

These hand illustrated packaging designs allow for a product to gain its own identity and stand out from the sea of items all crying out for your attention. As with the crisp packet designs above, these illustrated bags give a product more valuable and are far more attractive products for people not just looking for a tasty snack, but also looking for some interesting gift fodder. I find this product particularly interesting as even though each product is a different colour with different illustrations, the set feels cohesive and considered. You almost want to buy all the different editions just to have them all.

Andrew Bannecker

These Illustrated drinks bottles are good examples of all the benefits of illustrated packaging, except with this set being in a foreign language, it becomes easier to analyse the imagery in its communication of the product. I find that while visually the designs look very pretty, as someone relying on the imagery, I cannot understand what the illustrations mean, or even what drink is inside. It is safe to say tha each adheres to a different flavour but the illustrations do not communicate as clearly. Looking back at the other packaging I have been researching i realise that this is a common flaw in the illustrated packaging niche. Perhaps this kind of branding only works on a small, indy scale, rather than worldwide corporate design. It does seem that illustrated packaging calls out to consumers who are looking for something more than just what is inside.

Leap Organic Soap - Colorado Studio Moxie Sozo

These beautiful hand illustrated designs on Leap Organics Soap give the product a truly unique and individual style. A sense of authenticity is given to the product which makes it very attractive for potential consumers. I feel the illustrations work better on the box packaging than the soap bottles. I think this is due to the tactile nature of a box as opposed to the plastic, throwaway feel that comes with man made materials. I feel that hand illustrated packaging says 'Sustainability' and 'Eco freindly' which has a rather jarring effect on the plastic bottles.